Dear Business Partners,
We are extremely happy and excited to announce that as of May 1st, 2020 we acquired the global rights of Braiform Group, one of the largest hanger companies in the world, and our strategic business partner for a long time.
As an integral part of the retail industry we are acutely aware of the impact COVID-19 has had in our sector, and are working hard to make sure we bring the necessary solutions and services required for the retail industry to rebuild together post COVID-19. We believe the key to this joint success will be built on supplier choice, seamless solutions, and competitiveness in the space and with this approach we decided to execute this acquisition.
Apart from driving our business customer and environment friendly, one of the most important missions we appointed ourselves is to secure the competitive market environment, which could have led to a monopoly, if we have not taken the challenge to acquire the global rights of Braiform Group.
We have a tremendous ambition to make sure we are positioned well in the marketplace to demonstrate our capabilities on producing and reusing hangers, by being the supplier of choice and ensuring the future security of a competitive market environment which is even more essential today.